Association for Communication Excellence
It’s all about impact, and measurement guru Katie Paine (www.painepublishing.com) will kick off the conference with insights into measurement standards for traditional and digital media. Katie will also teach two break-out sessions related to measurement to take conference attendees even deeper into the topic.
Terri Lee Freeman, president of the National Civil Rights Museum, will speak, and an optional tour of the museum will be available to attendees. Terri's goals for the museum, which she began leading in 2014, include establishing it as the new "public square" for dialogue about civil and human rights.
Do you love agriculture but find communicating its importance in the 21st century to be challenging, with audiences embracing divergent and often opposing views? Janice Person (http://janiceperson.com), a 4th generation Memphian, is an active blogger and Monsanto’s online engagement director. Janice will share her experiences as a communicator for an international company and offer insights about reaching new audiences while navigating the current media landscape.
You asked for it, you got it! Members asked to hear from experts outside of our fabulous organization, and the Board responded this year by funding a new program for workshop presenters. Local experts are coming to the conference to share their unique talents and perspectives with attendees. These local experts include:
Clint Baker of the graphic design firm Baker & Hill (http://bakerandhill.com/) will deliver two workshops, one on designing infographics, and one on “getting more creative from creatives.” Baker & Hill has worked on a variety of projects for nationally recognized brands and consistently offers memorable, attention-getting products.
Michael Porter, professional songwriter and University of Memphis adjunct professor, will teach a workshop on songwriting and one on creativity. (http://michaelporter.com)
Staff from the Southern Foodways Alliance are on board to teach sessions related to the intersection of food and culture, and how to reach audiences through a variety of formats, from oral histories and traditional print pieces to podcasts and documentaries. (http://www.southernfoodways.org)